Of the blogs that I read every day, more than half are blogs that link me to news articles, websites, or other blog posts on the web. It used to be that bloggers were expected to write original content. While original content remains highly valued by many readers, it's no longer taboo to simply share things that you find elsewhere on the Internet. Followers will read your blog to see the great content that you surface. Essentially, every blog can be a small gallery of a blogger’s interests and taste.
One of my go-to blogs for Internet trends is Brandflakes for Breakfast, which states its mission is to “read the internet, so you don’t have to.” The posts are short and quippy, and the contributors work for a digital creative agency, so I trust the content that they’re surfacing will be relevant to the Internet, marketing, and branding -- some topics that interest me.
